About us
Letter from the
Executive Director
Yolanda Randles
Our Commitment
We are committed to creating meaningful opportunities that empower children, youth,
and families to thrive. Our programs and resources support families in need, regardless
of race, religion, or background. Together, we are working to build a stronger, healthier
future for our community—and we are grateful for your partnership in making that vision
a reality.
About West Fresno Family Resource Center
Established in 2001, West Fresno Health Care Coalition (dba: West Fresno Family Resource Center) is a 501(c)(3) nonprofit organization serving residents of one of the poorest metropolitan communities in California’s Central Valley—Southwest Fresno and beyond.
Our mission:
“To empower and support the West Fresno community to achieve optimal health and well-
being.”
WFFRC is a trusted and respected community partner with a strong track record of delivering culturally and linguistically effective, neighborhood- and community-based services to more than 5,000 individuals annually.
We deliver comprehensive, outcomes-driven programs and support services through
our four pillars of work: Economic Development, Health Education, Educational
Advancement, and Character & Leadership. These integrated strategies address the social, educational, economic, and health factors that impact the overall well-being and long-term success of children, youth, and families.
- Family Matters Support Group
- School Readiness
- Health Insurance Access
- Chronic Disease Management
- Mental Health Support
- Workforce Development Services
- Housing Navigation
As a grassroots organization, WFFRC is guided by a board and staff that reflect the community we serve. Our multicultural team brings a deep understanding of the issues and concerns impacting West Fresno families.
A “One Stop Shop” for Support and Opportunity
Our services are designed as a
One Stop Shop for community support and family resources. We also offer programs that expand access to academic and experiential learning, enrichment opportunities, recreation, and healthy lifestyle activities, helping to broaden life experiences and strengthen the overall well-being of disadvantaged Southwest Fresno youth and their families.
Letter from the
Chairman Of The Board
Maxie L. Parks
Serving as Board Chair of the West Fresno Family Resource Center is more than a leadership role for me — it is deeply personal. I was raised in this community. I know its strength. I know its challenges. And I know its extraordinary potential.
West Fresno is a community built on resilience, faith, family, and pride. For generations, neighbors have supported neighbors, churches have anchored hope, and families have worked tirelessly to create better opportunities for their children. At WFFRC, we honor that legacy every single day.
Our Board of Directors is proud to stand alongside the City and County of Fresno, faith-based leaders, educators, and community-based partners to ensure that West Fresno continues to rise. Together, we are not simply delivering programs — we are building pathways. We are opening doors. We are investing in people.
Everything we do is grounded in four powerful pillars that shape our vision for the future:
- Health and Wellness – because strong families begin with healthy minds and bodies.
- Advanced Education – because knowledge creates opportunity and expands possibility.
- Character and Leadership – because our community’s greatest resource is its people.
- Economic Empowerment – because financial stability builds generational change.
These pillars are more than focus areas — they are a promise. A promise that WFFRC will serve as a trusted hub where individuals and families can find the tools, resources, and encouragement they need not only to succeed, but to thrive.
We believe in West Fresno. We believe in its history, its culture, and its future. And we are committed to ensuring that every decision we make reflects the voices, values, and vision of the community we proudly serve.
The story of West Fresno is still being written — and together, we are writing a future filled with opportunity, dignity, and hope.
Sincerely,
Maxie L. Parks
Chair of the Board
West Fresno Family Resource Center
2026 Orginazational Chart
West Fresno Family Resource Center 2026
WFFRC Board and Staff
The agency’s diverse board of directors consist of ten (10) members, and qualified culturally competent staff comprising: a full-time executive director who holds a master’s degree in public health and has more than 20 years of experience working in the health field; a full-time director of operations with a master’s degree in organizational development and more than 10 years of nonprofit professional experience; 5 community health workers (2 bilingual in English & Spanish); 3 certified enrollment counselors; part-time administrative support assistants/coordinators. WFFRC also serves as an accredited internship site for educational institutions such as UCSF, CSUF, Fresno City College, University of Phoenix and UEI College, providing opportunities for more than 25 undergrads, graduate and doctoral students in the delivery of culturally competent health promotion, wellness and lifestyle management programs, each year.
